Learning SEO is a lifetime journey. With the way things change so quickly, you really need to stay on top of the latest news in the industry.
Step 1: Google is a big player, so I would subscribe to Matt Cutts’ blog.
Step 2: Focus on giving search engines what they want. And trust me, what they want is not some programmer trying to manipulate their rankings. What they want is for people to search for something, and find what they were looking for. And ultimately, Matt Cutts has stated that things like meta data become irrelevant when compared to high quality content.
Step 3: Use Google analytics. Everytime you make a change or add a page to your site, you’ll want to know if it helped your traffic. So put Google analytics into your site. It’s free and it’s a great tool to help you monitor how people are finding your site, what keyword they’re using, what links they’re following, and much, much more.
Step 4: Get into your customers’ heads You must understand how people might search for you using a search engine. So sit down with your customers and find out all the ways and reasons they searched for your company. Ask your customers, if they had to describe your company, what words would they use? Those become your keywords.
Then create pages for each of those keywords that focus on providing high quality information that is informative to people searching for your product. Those pages should answer the fundamentally questions people have about your service, and provide the background information they would need when researching to buy a product like yours. Each page should be worthy of people linking to it, without you having to ask them. So don’t focus on what your company offers, and don’t make it a spotlight of how great you are. Provide the content, and then add a call to action at the bottom of each page, offering people a chance to contact you for more information about your company.
Do that for about 30 pages of content, and you’ll be well on your way. Of course, that’s just my opinion. I’m sure there’s others.
Good luck and keep it real!