Search engines LOVE lists. Most search engines like Google consider the contents in a list to be very important to the content of the page. Therefore whenever possible try to include a list in our page containing your keywords. Generally I throw this list underneath my
Example of an Optimized Unordered List:
The Title tag and Headings are very important to search engines. These tags account for a huge amount of weight on your page. The 3 most important tags that the search engines look for to determine what your pages content is about is the \
Site Popularity is often used by search engines to determine your sites ranking. The more websites that link to you the more popular your site will be considered by search engines. However not all links are treated the same. Links coming from sites with related content are given higher weight than othersPaid Links Reciprocal Links Directory Submission Article Submission Social Bookmarking Forum Signatures Reciprocal LinksReciprocal links are not as effective for search engine rankings as they used to be but can be effective for driving traffic to your site, especially if the site you are linking to has a high volume of traffic.On reciprocal link methodology that is effective is 3-way linking. A three way link structure would look as follows:Site A ==> Site B ==> Site C ==> Site ADirectory SubmissionDirectory submission is still effective in generating backlinks to increase your sites popularity. Some of the top search engine directories to submit to are:www.dmoz.org www.searchsite.com dir.yahoo.com www.jayde.com Paid Directories vs. (more…)
Search engines pay close attention to descriptive attributes in HTML tags as this will tell them what the content on your page is about. Some very important attributes include:summary=alt=title=The summary attribute should be used in the first table tag on the page. This will let the seach engine know what the content is about in that table. Use the keyword you are targetting in the attribute.Summary Tag Example: (more…)
Anchor Texts are important for both on and off-page optimization. For on-page optimization it is recommended that you build a good site navigational structure that makes it not only easy for humans to navigate your pages, but search engine spiders as well.
Broken Anchor Texts can lower your search engine rankings so ensure you have no broken links on your website.
Make sure the links on your page are related to the content or theme of the page and website.
Good SEO practice when adding links on your page is to ensure that you use the keywords you are targeting for that page in the Anchor Text as well as in the title attribute. Even more important is if you make the anchor text/title match the title/h1 tag of the page the link is pointing to. (more…)
1. You better off getting one-way quality backlinks from sites related to yours, don’t worry about Pagerank, worry about relevancy.
2. Unless it is a relevant quality link it shouldn’t appear on any of your web pages to begin with, providing links sololy to boost your search engine rankings aren’t the proper way to build backlinks.
3. Review the quality guidelines for each of the major search engines, should answer this question easily.
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