Site Popularity is often used by search engines to determine your sites ranking. The more websites that link to you the more popular your site will be considered by search engines. However not all links are treated the same. Links coming from sites with related content are given higher weight than othersPaid Links Reciprocal Links Directory Submission Article Submission Social Bookmarking Forum Signatures Reciprocal LinksReciprocal links are not as effective for search engine rankings as they used to be but can be effective for driving traffic to your site, especially if the site you are linking to has a high volume of traffic.On reciprocal link methodology that is effective is 3-way linking. A three way link structure would look as follows:Site A ==> Site B ==> Site C ==> Site ADirectory SubmissionDirectory submission is still effective in generating backlinks to increase your sites popularity. Some of the top search engine directories to submit to are:www.dmoz.org www.searchsite.com dir.yahoo.com www.jayde.com Paid Directories vs. (more…)
Search engines pay close attention to descriptive attributes in HTML tags as this will tell them what the content on your page is about. Some very important attributes include:summary=alt=title=The summary attribute should be used in the first table tag on the page. This will let the seach engine know what the content is about in that table. Use the keyword you are targetting in the attribute.Summary Tag Example: (more…)
Things that this article will cover which search engines use to determine your positioning are:
Domain Maturity
Anchor Texts
HTML Attributes
Site Popularity - Linking Strategies
Title Tags and Headings
Lists (Ordered and Unordered)
Content Formatting (Bolding and Italics)
Site Layout and Design (more…)
Search engines try to discover cloakers by using a number of techniques:
By visiting using an IP address which is not registered to their company.
By visiting using a non-spider user agent
By comparing caches from different sources that they own; i.e., from their main spider and from their page accelerator
By comparing caches from different sources that they don’t own; i.e., from their main spider and from some other company’s cache
By using an algorithmic process to identify likely candidates and using human editors to verify.
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1. You better off getting one-way quality backlinks from sites related to yours, don’t worry about Pagerank, worry about relevancy.
2. Unless it is a relevant quality link it shouldn’t appear on any of your web pages to begin with, providing links sololy to boost your search engine rankings aren’t the proper way to build backlinks.
3. Review the quality guidelines for each of the major search engines, should answer this question easily.
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Many people prefer search engine optimization companies rather than Adwords. What do you think? Which is more value for money? search engine optimization companies or Adwords? I think many search engine optimization companies might cheat us. The good side about adwords is that you know you’re safe. I mean, you may make a mistake yourself and loose money, but you’ll not be cheated.
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Content is content. If the blog content is good and well integrated with the rest of the site it can’t hurt.
I found that a blog named for a keyword phrase and linked from all pages of my site helped in boosting the serps for that keyword. (more…)
Duplicating content isn’t a bad thing, only you won’t be penalised for it as such - it just won’t rank for anything, so it is worth writing your own articles and using articles from other authors to pad out your site a little to begin with. Basically make sure that the majority of your content is unique and your duplicated articles only account for a small fraction of the whole.
The author profile page is a great idea - you could use it to entice authors to publish more articles on your site on a regular basis.
Brett: People are all about links but then there’s a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?
Matt: Use your gut. Trading links is natural and it’s natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you’re worried, you can use nofollow.
when your website actually gets *nothing* but exchanged links, that’s the problem.
I have designed several sites on the same IP address. They all interlink extensively but only when the themes are related. It doesn’t cause any search engine promotion problems. The important thing is to make sure you only link sites that are related by the same theme or topic. Don’t start linking an automobile site to a restaurant site or you’ll run into trouble eventually. (more…)