“Brands are the solution, not the problem. Brands are how you sort out the cesspool. … Brand affinity is clearly hard wired. It is so fundamental to human existence that it’s not going away. It must have a genetic component.”
As more and more websites come onto the web, the single best way to determine quality is brand.
The only definitive correlation I see in rankings and this update is the effect of branding and inbound links to brands.
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