Your link profile may suck if you base your linkbuilding campaign soley on”
1.)Mass Directory Submission…
Submitting your website to hundreds of low quality directories is a waste of time and money IMO if they have the following characteristics:
•They accept every website that gets submitted and have no type of quality or editorial control.
•The directory is blatantly selling links… You’ll see links to other websites in the footer, sidebar etc..
•They have been slapped in the past
Try: http://www.incrawler.com http://www.business.com http://www.greenstalk.com http://familyfriendlysites.com/ http://dir.yahoo.com/ http://botw.org/
Their are more directories but these will help you to establish trust and that you have a quality website because their is an editorial process. So if your accepted in the directory, then in Google’s eyes you don’t have a spam site or you wouldn’t be in the directory… make sense?
2.)Blogroll, Footer, Wordpress theme and Sitewide links:
Purchasing multiple blogroll, sitewide links etc on websites is detected and discounted by the Algorithm
Why?
Because Google knows that these are areas of abuse for people buying and selling links especially if their not relevant too. Just take a look around. Also people report these paid links and give Google even more insight of what type of links to look for and discount.
3.)Blog commenting
Blog commenting IMO is pretty close to worthless for SEO but may bring traffic. Stuffing your keyword in a comment that may not ever get approved isn’t worth your time and effort. Even Google knows that. Google can detect and discount these type of links because they are known to be areas of spam and abuse. So at best the links have been highly discounted.
Now I am not saying you can’t rank your website using these methods but it’s going to take you alot more work to rank for more competitve keywords.
The types of links that you do need are editorial controlled links and links that are not in known areas of abuse.
Personally I have found the best links come from article submission and guest posting. These two also help to become an expert in a niche and if your able to get the respect free one way backlinks will follow. Any good job pointing out some of the places to avoid when link building.