The Title tag and Headings are very important to search engines. These tags account for a huge amount of weight on your page. The 3 most important tags that the search engines look for to determine what your pages content is about is the \ \ and \ tags.The \ tagMake sure that your keyword / keyphrase is displayed first in the title. Try to avoid more than 4 words as each word dilutes the value of the keyphrase.The \ tagThe H1 tag is the second most important tag you should have on your page. Make sure that your H1 tag matches your pages title. This will place extra emphasis on the keyword/phrase that you are targeting! Think H1 looks big and ugly? You can change the appearance by using CSS so it does not look so hideous.The \ tagThe H2 tag does not carry as much weight as the H1 tag but is equally as important to on-page optimization. It is recommended that you use a variant of your keyword/phrase in the H2 tag. For instance if your TITLE/H1 says “Blue Widgets California” try using a variation such as “California Widgets” in your H2 tag
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