When you build your website, you, of course, want to get high rankings in the search engines. There are lots of ways to do this and lots of ways to NOT do this. Below are 10 things I’ve seen listed onine to avoid if you want to be in good standing with the search engines. I feel like sharing it with all of you, and hope it will help you all.
1. Duplicate Content/Sites – Do not set up multiple sites or site pages using basically the same content with a few different keywords spread around. This does not fool the search engines.
2. Cloaking – Cloaking is when a website or webpage is set up to show different content for a search engine spider than the human visitors. The cloaked page (for the spiders) is stuffed with keywords in an attempt to get higher rankings. What it can get you is banned! (more…)