Content is content. If the blog content is good and well integrated with the rest of the site it can’t hurt.
I found that a blog named for a keyword phrase and linked from all pages of my site helped in boosting the serps for that keyword. (more…)
Duplicating content isn’t a bad thing, only you won’t be penalised for it as such - it just won’t rank for anything, so it is worth writing your own articles and using articles from other authors to pad out your site a little to begin with. Basically make sure that the majority of your content is unique and your duplicated articles only account for a small fraction of the whole.
The author profile page is a great idea - you could use it to entice authors to publish more articles on your site on a regular basis.
Brett: People are all about links but then there’s a concern about linking to bad neighborhoods. How do you identify bad neighborhoods? Should you nofollow them or stay away totally?
Matt: Use your gut. Trading links is natural and it’s natural to have reciprocal links. At some level, natural reciprocal links happen, but if you do it way too often, it looks artificial. My advice is to go with your gut and if you’re worried, you can use nofollow.
when your website actually gets *nothing* but exchanged links, that’s the problem.
I have designed several sites on the same IP address. They all interlink extensively but only when the themes are related. It doesn’t cause any search engine promotion problems. The important thing is to make sure you only link sites that are related by the same theme or topic. Don’t start linking an automobile site to a restaurant site or you’ll run into trouble eventually. (more…)
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